From first draft to your next winner

Five steps you repeat with every round of creatives. Each round leaves you with better ads and a clearer picture of what works for your audience.

  1. 1

    Review before launch

    Upload an ad image or video and add a little context: industry, product, offer and goal.

    You do

    • Upload the creative
    • Tell it what you're selling and to whom

    You get

    • A score out of 100 with the reasons
    • Priority fixes, suggested hooks and a designer brief
    • Crop previews for Feed, Stories and Reels
  2. 2

    Fix, then launch the best versions

    Rework anything that scores low, then run your strongest creatives side by side on a small test budget.

    Tip: name your ads like your files

    roof-offer-v2.pngroof-offer-v2

    When the ad name matches the file name, results connect to the review on their own.

  3. 3

    Bring in the results

    After 5 to 7 days, import a CSV from Ads Manager or let the Meta connection sync results every day.

    You do

    • Export the Ads tab as CSV and upload it, or connect Meta
    • Match any ads that didn't match by name

    You get

    • CTR, cost per result and ROAS next to each score
    • Hook and hold rate for videos
    • A check of whether higher scores went with better results
  4. 4

    Find the patterns

    Creative intelligence compares the traits of your ads, like text amount, a visible offer or an early voiceover, against how they performed.

    You need

    • At least 6 creatives with results
    • Around 1,000 or more impressions each, in one currency

    You get

    • Traits to repeat and traits to avoid, labelled strong or early signal
    • What your top performers share
    • The things you rarely try
  5. 5

    Plan and track the next test

    Pick a recommended test. It lists the versions to make, the ad names to use and the impressions it needs.

    You do

    • Make the versions and name the ads as shown
    • Run them in one ad set with equal budgets

    You get

    • Live results per version
    • A winner called only at 95% confidence
    • The learning saved for next time

    Then start again at step 1 with better ideas.

What to do with each score

A score is a starting point, not a verdict. Here's the rule of thumb built into the product guide.

  • 80+
    Well built

    No major creative problems. Launch it in your test.

  • 60–79
    Usable, with clear weaknesses

    Fix the weakest one or two categories, review again, then launch.

  • Below 60
    Likely to waste budget

    Rework the idea or skip it.

Common questions

How long until I see patterns?

It depends on your budget. Most teams need one or two rounds of testing to reach 6 creatives with enough impressions. Reviews and fixes are useful from the first upload.

Do I need the Meta connection?

No. A CSV exported from Ads Manager gives the same results. The connection only saves you the export.

Can I use it for clients' ad accounts?

Yes. Add your team as members and bring in each client's results, either by CSV or through the read-only Meta connection.

What if a high-scoring ad performs badly?

That usually points to the audience, offer or landing page rather than the design. The testing plan suggests tests for exactly that situation.

Start step 1 with your next ad

Start your free trial and upload the creative you're about to launch.

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