From first draft to your next winner

Five steps you repeat with every round of creatives. Each round leaves you with better ads and a clearer picture of what works for your audience.

  1. 1

    Review before launch

    Upload an ad image or video and add a little context: industry, product, offer and goal.

    You do

    • Upload the creative
    • Tell it what you're selling and to whom

    You get

    • A score out of 100 with the reasons
    • Priority fixes, suggested hooks and a designer brief
    • Crop previews for Feed, Stories and Reels
  2. 2

    Fix, then launch the best versions

    Rework anything that scores low, then run your strongest creatives side by side on a small test budget.

    Tip: name your ads like your files

    roof-offer-v2.pngroof-offer-v2

    When the ad name matches the file name, results connect to the review on their own.

  3. 3

    Bring in the results

    After 5 to 7 days, import a CSV from Ads Manager or let the Meta connection sync results every day.

    You do

    • Export the Ads tab as CSV and upload it, or connect Meta
    • Match any ads that didn't match by name

    You get

    • CTR, cost per result and ROAS next to each score
    • Hook and hold rate for videos
    • A check of whether higher scores went with better results
  4. 4

    Find the patterns

    Creative intelligence compares the traits of your ads, like text amount, a visible offer or an early voiceover, against how they performed.

    You need

    • At least 6 creatives with results
    • Around 1,000 or more impressions each, in one currency

    You get

    • Traits to repeat and traits to avoid, labelled strong or early signal
    • What your top performers share
    • The things you rarely try
  5. 5

    Plan and track the next test

    Pick a recommended test. It lists the versions to make, the ad names to use and the impressions it needs.

    You do

    • Make the versions and name the ads as shown
    • Run them in one ad set with equal budgets

    You get

    • Live results per version
    • A winner called only at 95% confidence
    • The learning saved for next time

    Then start again at step 1 with better ideas.

What to do with each score

A score is a starting point, not a verdict. Here's the rule of thumb built into the product guide.

  • 80+
    Well built

    No major creative problems. Launch it in your test.

  • 60–79
    Usable, with clear weaknesses

    Fix the weakest one or two categories, review again, then launch.

  • Below 60
    Likely to waste budget

    Rework the idea or skip it.

Common questions

How long until I see patterns?

It depends on your budget. Most teams need one or two rounds of testing to reach 6 creatives with enough impressions. Reviews and fixes are useful from the first upload.

Do I need the Meta connection?

No. A CSV exported from Ads Manager gives the same results. The connection only saves you the export.

Can I use it for clients' ad accounts?

Yes. Review every client's creatives in one account and bring in each client's results by CSV export from their ad account. Put the client's name in each creative's file name and they are easy to find on the dashboard.

What if a high-scoring ad performs badly?

That usually points to the audience, offer or landing page rather than the design. The testing plan suggests tests for exactly that situation.

Start step 1 with your next ad

Start your free trial and upload the creative you're about to launch.

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