Storm damage?
Free roof inspection
64/100
Needs workHook blends into the photo
AI-Powered Creative Quality Review Platform
Know which ad creative will work, before you spend on it.
AdScoreLab scores every image and video against a fixed rubric: the things that decide whether people stop, read and click. Then it puts your real ad results next to each score and tells you what to test next.
7 days free, no card needed. Already have an account? Log in
- AI visionreads hooks, offers, text and layout like a viewer
- Read-onlyMeta access, never writes to your ads
- 95%confidence before a test is called
Every creative comes back with a score and a reason
Upload an image or a video and you get the same thing every time: a score out of 100, the weak spots named, and the fix that matters most. Examples below.
We use it on our own client work
We run AdScoreLab on our own client campaigns every day: roofing and same-day contracting in Los Angeles, artificial turf installation, and contractors in the Bay Area. Every creative is scored before it goes live, and the results are read back against the score.
We used to burn budget testing creatives the slow way — live, and at full spend. Now every ad gets a score before it touches the account. The losers never see daylight, and the winners scale faster than anything we ran before.
Roofing and same-day contracting is a speed game. AdScoreLab tells us which creative will book calls before we spend a dollar. We stopped guessing and started scheduling.
The score matched what actually happened in the account almost every time. That is the part that sold me — it is not a hunch, it is a readback against real results.
I have run paid social for years and always trusted instinct. AdScoreLab beat my instinct on the first three tests. Now I score everything before it goes live, no exceptions.
We manage campaigns across time zones and languages. The score gave us one objective benchmark for every creative, in every market. Our cost per lead dropped within the first month.
Key features
Know what's weak before you spend
Each image or video gets a score across 10 categories, the fixes that matter most and a brief your designer can act on.
- Crop previews with design guides for Feed, Stories and Reels
- A check of the first 1, 3 and 5 seconds of every video
- Suggested hooks and angles to try next
See which creative traits actually win
Put real CTR, cost per lead and hook rate next to every review. Creative intelligence compares traits across your ads and says how sure it is.
- Import an Ads Manager CSV or sync from Meta
- Strong and early signals, never guesses dressed up as facts
- Your top performers and what they share
Know exactly what to test next
The testing plan ranks your next tests, lists the versions to make and estimates the impressions and budget needed. Name the ads as shown and it tracks the winner for you.
- Refresh tired ads before their CTR slides
- Winners declared at 95% confidence, not after two days
- Every finished test saved as a team learning
Upload your next ad and see what to fix
7 days free. No card needed to start.
Built for teams that run many ad accounts
Agencies use one workspace to review every client's creatives, keep results in one place and plan tests with the whole team.
Admin and member roles
Add teammates, reset access and switch people off when they leave.
Private reviews for each person
Everyone's creatives, results and tests stay in their own account.
Daily limits you control
Set how many AI reviews each person can run per day.
Your ad accounts stay yours
Read-only Meta access
The Meta connection asks only for permission to read ad results. It can never change, pause or create ads.
Encrypted connection
Access tokens are stored encrypted, and you can disconnect and delete synced data at any time.
Private by default
Other users can't open your creatives, reviews or results. Not affiliated with Meta.
What a score can and cannot tell you
A review can catch
- A hook that won't stop the scroll
- Text that's hard to read on a phone
- An offer or call to action that's unclear
- Crops that cut off key parts in Stories and Reels
Only real results can show
- Whether this audience wants the offer
- Whether the landing page converts
- How competition, budget and season affect delivery
That's why the platform learns from your own results and plans tests, instead of promising winners.
Simple pricing, whole product on every plan
Plans differ by how many AI reviews you run a day and whether the Meta connection is included. Start with a 7-day free trial, no card needed.
Starter
$29per month
Start free trialMost popular
Pro
$79per month
Start free trialAgency
$199per month
Start free trialStart with your next ad
Start your 7-day trial, upload a creative and see what to fix before it goes live.
FAQ
Questions before you start?
Straight answers on scores, plans, privacy and what actually happens after you sign up.
What do I need to start?
An ad creative and two minutes. Upload a JPG, PNG or WebP image up to 8 MB, or an MP4 or WebM video between 2 and 90 seconds. The review comes back in under a minute with a score, the problems found and the fix that matters most.
Do I have to connect my Meta account?
No. Export the Ads tab from Ads Manager as a CSV and upload it, or type the numbers in by hand. Both give the same figures the automatic sync would. The automatic daily sync is in private beta.
Which platforms does it cover?
Meta ads on Facebook and Instagram, images and video. Other platforms are not supported yet, and we would rather say that than half-support them.
What is actually being scored?
Images are scored on ten categories: scroll stop, hook, angle, offer clarity, visual hierarchy, readability, call to action, trust, branding and placement safety. Videos use nine, tuned to video: hook strength, opening visual, pacing, message, offer, call to action and timing, sound-off clarity, branding and visual presentation. Each one loses points for a named reason, so you always see why, never just a number.
Does a high score guarantee good results?
No, and we will not pretend otherwise. A score catches creative problems before you spend. Your audience, offer, landing page and budget decide the rest. That is exactly why the app puts your real ad results next to every score, so you can see where the two agree and where they do not.
What if a low-scoring ad is performing well?
Keep running it. Results win over scores. The app flags that disagreement for you, and the testing plan suggests polishing the weak category without touching what is already working.
What does it cost?
Starter is $29, Pro $79 and Agency $199, each for 30 days. Every plan includes the whole product: reviews, results, creative patterns and the testing plan. Plans differ by how many AI reviews you run a day and how much support you get.
Is there a free trial?
Yes, 7 days with no card. You get 5 AI reviews a day during the trial, which is enough to check the tool against creatives you already ran.
Do plans renew automatically?
No. A plan runs for 30 days and then stops. You will see the days left in the app, and you pay again when you choose to. Nothing is charged silently.
What happens when a plan ends?
Your reviews, results, patterns and tests stay exactly where they are and you can still read them. Only new AI reviews stop until a plan is active again.
Can it change or pause my ads?
No. The Meta connection, when you use it, is read-only. It can read ad results and nothing else. It cannot create, edit, pause or spend.
Who can see my creatives?
Only you. Team admins can add or remove people and set daily limits, but they cannot open someone else's reviews. Creatives you upload are sent to the AI provider for the review itself and are not used to train anything.
Still unsure? Write to support@adscorelab.com and one of us answers, not a bot.